The Program NYC building exterior rendering

Youth Grassroots Basketball Facility Coming to NYC

The Program NYC is a state-of-the-art basketball facility and community hub, coming to 255 Java Street in Greenpoint, Brooklyn. Set to open our doors in January 2025, The Program’s mission is to restore New York City as “the mecca” for basketball at the youth & grassroots levels, while building a consumer facing brand around this mission. Our facility will feature regulation court, a turf training area, weight room, recovery room, sauna + cold plunge, juice bar, film room & retail. We will offer annualized memberships to youth of all ages, genders, & skill levels.

AS SEEN IN

The Program NYC court

The Challenge

For 50+ years, New York City was the mecca for basketball. We produced NCAA scholarships (and NBA talent) at unprecedented levels. Over the past decade or so, New York City has taken a step back in the grassroots and youth basketball landscape, both statistically and reputationally. As of 2015, we actually trailed states like Delaware and Wyoming in terms of NCAA Division I scholarships produced per capita (players that attended a New York City high school).

The Solution

A big reason for this drop off is the lack of a state-of-the-art, centralized facility that is dedicated to providing youth with 24/7/365 access to its resources. Our facility will include regulation courts, cardio, turf & weight training, classrooms, locker rooms, content rooms, juice bar and retail area. Most importantly, we will offer our youth access to the best coaches and trainers in the tri-state area, alongside a plethora of strategic NBA/WNBA advisors who are motivated to further the development of our youth, on and off the court.

The Program NYC training area

The Memberships

We will offer annualized memberships to The Program, available to families with children of all genders and skill levels. Administered by the top coaches & trainers in the tri state area, membership to The Program includes access to semi-weekly group instruction, 1on1 personal skills training, weekend league competition, strength & conditioning, diet/nutrition workshops, & access to special VIP experiences.

The Academy

A goal of The Program is to create an eventual academy (boys & girls) that will offer an elite high school experience to the top players in the tri state area, encouraging these players to stay home for high school vs. attending basketball-focused schools in other states/regions.

Our academy plans to provide our student athletes with 24/7/365 access to The Program NYC facility, an educational curriculum (core credits) powered by a top academic institution in the New York area, alternative curriculum (NIL education) offered by our partners & advisors, and the ability to compete on a national schedule against other top schools in the country. 

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The Program NYC retail area

Apply for Membership

Apply now