The Program NYC Platinum Membership

The Program NYC Platinum Membership

The Program Platinum Membership is a brand new, exclusive one-stop basketball concierge service for the Middle, High School, College or Pro player looking to to take the next step in his/her basketball journey.

Whether that next step is the jump from JV to Varsity, garnering that NCAA recruitment interest, or honing a specific set of skills, this membership is designed to be available 24/7/365 to get you where you need to go.

On-court perks include individual training sessions led by Justin Cooper (Head of NBA Pre-Draft, Roc Nation Sports) and executed by our Program NYC trainers, available to you around the clock at our Program HQ in Brooklyn or we will come to you) multiple times per week.

Off-Court virtual curriculum (in-season film breakdown, semi-weekly workout plans & accountability check-ins, AAU & Prep School advising) is led by Steve Dagostino (Team USA Basketball coach), and available to you multiple times  per week throughout the year.

This service is designed to provide the best of the best, in every facet of your development, on demand. Available in the Westchester and NYC area(s), Platinum members also receive The Program NYC standard youth membership (unlimited group training) complimentary.

Watch some of the most committed hoopers in the Tri-State area enjoy The Program NYC Platinum experience led by Justin Cooper and Steve Dagastino

“Working with Coach Dags changed my entire basketball development, I went from an afterthought on my junior varsity team to an (NCAA) Division I basketball player in 36 months.”

Syracuse Orange logo
Griffin Hoffman
Syracuse University Men's Basketball Team

"Justin approaches the game with a level of technicality that is unmatched. He learns about the player, he forms a relationship with the player, and he demands the most from the player."

Cleveland Cavaliers logo
Meleek Thomas
NBA Player, Cleveland Cavaliers

FAQs

How much does the Platinum Membership cost?

Platinum starts at $2,500 per month.

Is there a minimum commitment?

Yes. Platinum is a six-month commitment, billed monthly.

Who is Platinum for?

Advanced 7th and 8th grade athletes, high school players, and college and professional athletes. It is built for players whose development is a serious, year-round commitment.

How often does my athlete train?

Multiple individual 1:1 sessions per week, plus a weekly pod workout led by Justin Cooper that is exclusive to Platinum members. Unlimited group training through standard Program NYC membership is included at no extra cost.

Where do sessions take place?

At our Brooklyn headquarters at 255 Java Street, or at a location of your choice. We serve New York City and Westchester.

What happens off the court?

Every Platinum member gets an individual training plan built around their specific goals, semi-weekly VPA check-ins covering Vision, Plan and Accountability, in-season game film breakdowns and assessments, and AAU and academic placement advisory.

Who coaches Platinum members?

On-court development is led by Justin Cooper (@j.coophoops), Co-Founder of Maximize Basketball and Head of Roc Nation Sports Pre-Draft, and Zamal Nixon (@z.nixs), Co-Head of Basketball at The Program NYC. Film, planning and accountability are led by Steve Dagostino (@stevedags0), Co-Founder of Maximize Basketball and a Team USA Basketball coach.

How is Platinum different from standard membership?

Standard membership is unlimited group training. Platinum adds individual 1:1 sessions, a custom training plan, film breakdown, accountability check-ins, and AAU and academic placement guidance — and includes standard membership complimentary.

Is there a social media component?

Yes. Platinum members have the chance to get a workout filmed and edited by The Program NYC, along with collaboration opportunities with Justin Cooper (@j.coophoops).

What are the performance add-ons?

Optional strength and agility work with Rob Frias of RFS Training (@rfsportstraining) and Brian Harrington of Harrington Performance (@harrington_performance), and mental performance coaching with Kaleb Joseph (@kalebjoseph15), a national grassroots and NBA mental performance coach. Add-ons are priced separately.

How do we get started?

Apply through the form on this page. Our team reaches out directly to get your first session scheduled. There is no tryout.

What happens if we’re not a good fit?

This agreement requires a full six-month commitment and cannot be canceled by the participant. TPNYC reserves the sole right to end the agreement early. If TPNYC does so, all amounts already paid are nonrefundable, and the participant will have no obligation to pay the remaining balance.

Still have questions? Email us →

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example Platinum Membership card from The Program NYC