Privacy Policy

Introduction

Welcome to The Program NYC, Inc. ("The Program NYC," "we," "us," or "our"). We are committed to protecting your personal information and your right to privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard information when you visit our website at theprogramnyc.com, use our mobile application, or enroll yourself or your child in our programs (collectively, the "Services").

The Program NYC is a youth basketball training facility. A significant portion of the personal information we collect relates to the minor children enrolled in our programs. This information is collected exclusively from the parents and legal guardians of those children — never directly from children — and is used solely to provide and improve our Services. Please read this policy carefully before enrolling your child or using our Services. By doing so, you confirm that you are the parent or legal guardian of any minor whose information you provide, and that you consent to the practices described herein.

If you have any questions, please contact us before using the Services.

Information We Collect

Information You Provide Directly

We collect information you voluntarily provide when registering for an account, enrolling a child in a program, placing an apparel or merchandise order, filling out a form, or contacting us. This may include:

• Parent or guardian name, email address, phone number, and mailing address
• Payment and billing information
• Child's name, date of birth, age, and grade level
• Health and physical information you choose to share, such as injury history, physical limitations, allergies, or medical conditions relevant to participation in our programs
• Emergency contact information
• Apparel sizing and order details

Information Collected Automatically

When you use our website or mobile application, we and our third-party service providers may automatically collect:

• Device Information: Device type, operating system (iOS/Android), hardware model, unique device identifiers, mobile network information, and app version.
• Usage Data: Pages or screens viewed, links clicked, features used, session duration, and in-app actions.
• Location Data: With your permission, our mobile app may collect precise or approximate geographic location data. You may disable location access at any time through your device settings.
• Log Data: IP address, browser type, access times, and crash reports.
• Push Notification Tokens: If you opt in to push notifications through our mobile app, we collect a device token to deliver those notifications.

Information from Third Parties

We may receive information from third-party platforms such as social media networks if you choose to connect those accounts to our Services, or from analytics and advertising partners.

Photographs and Videos

We may photograph or record training sessions, events, and activities at our facility for training review, safety, promotional, or marketing purposes. Images or video of your child may be used on our website, social media, or marketing materials only with your consent, which we obtain as part of the enrollment process. You may withdraw consent for marketing use of your child’s image at any time by contacting us at info@theprogramnyc.com. Security cameras may operate at our facility for safety purposes.

How We Use Your Information

We use the information we collect to:

• Enroll children in classes and manage scheduling and attendance
• Process payments and apparel or merchandise orders
• Communicate with parents and guardians regarding their child's enrollment, progress, scheduling changes, and program updates
• Send promotional communications and push notifications where you have opted in
• Respond to inquiries and provide customer support
• Maintain health and safety records relevant to a child's participation
• Monitor and analyze usage trends to improve the user experience
• Detect, investigate, and prevent fraudulent or unauthorized activity
• Comply with legal obligations
• Our Scholarship fund for members receiving Scholarships

We do not use information about enrolled children for advertising, marketing profiling, or any purpose unrelated to delivering our Services.

Sharing Your Information

We do not sell your personal information or your child's personal information. We may share information with:

• Service Providers: Third-party vendors who assist us in operating our Services, including payment processors, scheduling platforms, email and notification delivery services, and analytics providers. These providers are contractually obligated to protect your information and may only use it for the specific purposes we authorize.
• Business Transfers: In connection with a merger, acquisition, or sale of assets, your information may be transferred as part of that transaction. We will notify you via email or prominent notice on our website if such a transfer occurs.
• Legal Requirements: When required by law, court order, or governmental authority, or to protect the rights, property, or safety of The Program NYC, our participants, or others.

We will never share a child's personal or health information with third parties for commercial purposes.

Health and Physical Information

In the course of enrollment, parents and guardians may voluntarily provide health-related information about their child, such as prior injuries, physical limitations, allergies, or conditions that our coaches should be aware of. This information is used exclusively to ensure the safety and appropriate training of your child. It is accessible only to staff members who require it for that purpose and is never shared with third parties except where required by law or in a medical emergency.

You are not required to provide health information to enroll your child, but doing so helps us provide safer and more effective training. If your child's health situation changes, we encourage you to update this information by contacting us directly.

Children's Privacy and Parental Consent

The Program NYC is a youth basketball training program serving children and adolescents of varying ages. We collect personal information about enrolled minors exclusively from their parents or legal guardians.

By enrolling your child and providing their information through our website, app, or any registration process, you represent that you are the parent or legal guardian of that child and that you consent on their behalf to the collection and use of their information as described in this policy.

Information we collect about a child may include their name, date of birth, age, health and physical information, and program participation history. This information is used solely to provide our training services, manage scheduling, process apparel orders, and communicate with you about your child's participation. It is never used for behavioral advertising, sold to third parties, or shared beyond what is necessary to deliver our Services.

Parents and guardians have the right to:

• Review the personal information we have collected about their child
• Request corrections to inaccurate or incomplete information
• Request deletion of their child's information, subject to any legal or operational retention requirements
• Withdraw consent and unenroll their child at any time

To exercise any of these rights, please contact us at info@theprogramnyc.com.

COPPA Notice. For children under the age of 13, our data collection and use practices are governed by the Children's Online Privacy Protection Act (COPPA). We collect only the information necessary to provide our Services, we do not condition participation on the disclosure of more information than is reasonably necessary, and we do not use children's information for any commercial purpose beyond service delivery.

Mobile Application – Additional Disclosures

If you use our native mobile application, the following additional practices apply:

App Store Platforms. Our app may be distributed through the Apple App Store or Google Play Store. Those platforms have their own privacy policies governing data collected by them directly.

Device Permissions. Our app may request access to certain features of your mobile device, including camera, photo library, microphone, location services, and notifications. You can manage these permissions at any time in your device settings. Revoking a permission may limit certain app functionality.

In-App Purchases. If you make purchases within the app, payment processing is handled by Apple (App Store) or Google (Google Play) and is subject to their respective privacy policies. We do not store your full payment card details.

Analytics and Crash Reporting. We use mobile analytics tools to understand how users interact with the app and to diagnose technical issues. These tools may collect device identifiers and usage data.

Advertising Identifiers. We and our advertising partners may use mobile advertising identifiers (such as Apple's IDFA or Google's GAID) to deliver relevant advertising and measure ad performance. You may opt out of interest-based advertising through your device settings (iOS: Settings → Privacy & Security → Tracking; Android: Settings → Google → Ads). We do not use advertising identifiers in connection with information about enrolled children.

Cookies and Tracking Technologies

Our website uses cookies, web beacons, and similar tracking technologies to enhance your experience, remember preferences, and gather analytics. You may control cookie preferences through your browser settings, though disabling certain cookies may affect site functionality.

Data Retention

We retain personal information for as long as necessary to fulfill the purposes described in this policy, maintain enrollment and payment records, or comply with applicable law. Health information about a child is retained only for as long as the child is actively enrolled and for a reasonable period thereafter in case of any injury-related follow-up. When information is no longer needed, we take steps to securely delete or anonymize it.

You may request deletion of your or your child's information at any time, subject to any legal or contractual retention obligations.

Your Rights and Choices

Depending on your location, you may have the right to access, correct, or delete your personal information, opt out of marketing communications, request a copy of data we hold about you, and restrict or object to certain processing. To exercise any of these rights, contact us at the information below.

California Residents. If you are a California resident, you may have additional rights under the California Consumer Privacy Act (CCPA), including the right to know, delete, and opt out of the sale of personal information. We do not sell personal information.

Security

We implement reasonable technical and organizational measures to protect your information — and your child's information — against unauthorized access, loss, or misuse. Access to sensitive information, including health data, is restricted to authorized staff only. However, no method of transmission or storage is completely secure, and we cannot guarantee absolute security. In the event of a data breachaffecting your personal information, we will notify you and the appropriatestate authorities as required by applicable law.

Third-Party Links

Our website and app may contain links to third-party websites or services. We are not responsible for the privacy practices of those third parties and encourage you to review their privacy policies independently.

Changes to This Policy

We may update this Privacy Policy from time to time. We will notify you of material changes by updating the "Last Updated" date above and, where appropriate, by sending a notice through the app or via email. Your continued use of the Services after any changes constitutes your acceptance of the updated policy.

Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy — including requests to access, correct, or delete your child's information — please contact us at:

The Program NYC

• ‍‍Website: theprogramnyc.com
• Email: info@theprogramnyc.com
• Address: 255 Java Street, Brooklyn, NY 11222

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